Confidential (Stealth-mode sports technology company)

In early 2025, we took on an ambitious challenge: help a stealth sports and entertainment company secure a partnership with one of the world’s most exclusive organizations—FIFA. What followed was a six-month journey that would test our creativity, persistence, and willingness to take calculated risks.Our client had vision but needed credibility. We started from the ground up—developing their strategic plan, building financial models, and assembling their first sales, design, and commercial teams. But everyone knew the real game-changer would be landing FIFA as a partner for the 2026 and 2027 World Cups.

Our breakthrough came through an unexpected connection. One of the company’s investors, former football legend Javier Zanetti, opened the first door. In February 2025, we flew to Zurich—the client’s CEO, their lead investor, and our partner Gonz Sanchez. We came prepared with everything: an introductory deck, a compelling video, and even a VR experience. The meeting with FIFA’s Director of Fan Engagement went well, but we knew we needed to move fast.

Intelligence suggested Monterrey was gaining momentum as a World Cup host city. Without hesitation, we booked flights to Mexico, using the trip to tour the convention center and gather on-ground insights. This wasn’t just due diligence—it was ammunition for our next move.

Multiple follow-ups later, we secured a second virtual meeting with the same FIFA stakeholder. This time, we showcased real operational progress. Our goal was simple: get in front of the decision-makers. When we learned FIFA’s leadership would gather at the 75th FIFA Congress in Asunción, Paraguay, we told our contact we’d be there on business.

Here’s where things got interesting. We weren’t actually planning to be in Paraguay—there were no commercial flights that worked. So we called in a favor and secured a private plane. The photo from that trip still makes us smile. We intercepted FIFA’s Chief Business Officer in the lobby of the Bourbon Hotel and pitched the project again, this time directly to the top.

The response was measured—we were directed back to the technical teams. More meetings followed. We kept FIFA updated on every operational milestone, brought in the Monterrey host city team as strategic partners, and maintained momentum through consistent communication.

When the partnership became inevitable, we pushed for a Letter of Intent to secure our client’s continued financial commitments. The initial agreement was signed in [Date], officially covering both the 2026 and 2027 World Cups.

This wasn’t just about closing a deal. It was about understanding how unique organizations like FIFA operate, knowing when to push and when to wait, and being willing to charter a plane when the moment demanded it. Sometimes the difference between a good opportunity and a transformative partnership is simply showing up—even when getting there requires creative solutions.

The FIFA partnership became the cornerstone of our client’s market entry, validating their model and unlocking the next phase of growth. It’s a reminder that in strategic partnership development, persistence and creativity often matter more than perfect credentials.